“Artificial intelligence may sound daunting but, chances are, you are already using it in your everyday life. Every time you use Google Maps, predictive texting and lots of other everyday conveniences, that’s artificial intelligence in action. Now, imagine harnessing the power of technology to make your business smarter, more efficient and more responsive to customer needs. That’s what we’re doing at the launch event for Local Enterprise Week 2024,” explains Sarah Mallon, Programme Manager at Local Enterprise Office Louth.

“Business owners have told us that they want to use artificial intelligence to make their businesses more efficient, but simply don’t know where to start. Others, particularly those who come from retail or service businesses, are worried that they don’t have the technical know-how to introduce AI. This event will help local business owners to unlock the potential of AI and drive their businesses forward.”

Sarah continues, “This morning seminar will explain the different types of AI tools available for SMEs, how to assess their suitability for your business and how to develop an action plan to implement them. The event is specially designed for owners and managers who don’t have a technical background but want to learn how to introduce AI into their business and manage it on a day-to-day basis.”

This event, called “Unlocking Potential: A Practical Guide to Introducing AI in Your Business” takes place on Monday, 4th March at the Fairways Hotel, Dundalk from 9.00am to 12.15pm. Places are free of charge but strictly limited, so early booking is recommended. Book now on,  www.localenterprise.ie/louth

“Our trainer, Stuart Nelson, is a seasoned professional with over 25 years of experience in management, leadership, coaching, and consultancy. In this really practical session, Stuart will bring AI to life with real-world examples from other Irish SMEs. During the seminar, each participant will develop an action plan to take back to their business, giving them a cost-effective and actionable plan to get them going,” Sarah concludes.

This is just the first of hundreds of Local Enterprise Week taking place across the country from 4th - 8th March. To see the full line-up for Louth and book, visit www.LocalEnterprise.ie/Louth